Holding a think-tank meeting of active Market Research Companies in Iran
Under the initiative of the Content Production Commission of the Iranian Market Research Association(IMRA), a meeting of CEOs and managers of companies active in the field of Iranian market research was held at ISQI Company.

In this meeting, Babak Esmailian, CEO of Optim Kavan Quality Company, stated the purpose of this meeting was to establish union convergence and examine common problems and issues among Iranian market research companies. In this meeting, the representatives of Kala Kaush Kala, Dal Bazar Pirouz, Tehseh Bazar Edvar, Avid, Iran Metod, EMRC, Planet Nine, Aghah, ReWise, TOPLANS, Iran’s Attitude Horizon, Optimum Kavan Quality, ISQI, Nexlooks, Ayane Aftab Kish and 1001 branding participated in this meeting.

During the discussions, issues such as “compilation of instructions on how to conduct training under the association’s brand”, “pursuing the development of market research standards through the National Standards Organization of Iran”, “designing a questionnaire to inquire about pricing in different areas, collecting information from different market research companies active in the market” Iran”, “Determining the guiding principles of the Iran Market Research Association by the Board of Directors” and finally “Examining the methods of income generation of the Association” were discussed and opinions were exchanged.

In addition, with the consensus of all the participating colleagues, it was decided to hold periodic meetings at maximum intervals of three months.