ReWise’s Collaboration with Pakshooma for Brand Identity Research

At ReWise Consultancy, we had the honor of being a strategic partner in Pakshooma’s journey to redefine its brand identity. Our role was to assist the team in understanding their brand’s positioning and enhancing their connection with their audience.As part of this collaboration, we conducted a series of in-depth market research activities that revealed various insights:Analysis of consumer buying habits and perceptions of electronic products Evaluation of Pakshooma’s brand position in the market and the consumer image of the brand Assessment of brand health and its connection with customers Retail audit of home electronics and performance evaluation across sales channels This extensive research provided valuable data to guide Pakshooma’s brand transformation, supporting their efforts to better connect with customers and strengthen their market presence.